Entry for African Bloggers Award now open, Award to hold April 18

The first African Blogger Awards has been announced to recognise the leading online and social influencers across the continent, in terms of their reach, resonance and relevance.

The Awards, which claims to be “the first completely impartial, objective awards for online and social influencers on the African continent”, wants to measure online and social influencers’ reach and influence “through data analysis provided by Webfluential, and not through peer nominations”, according to Mike Sharman, co-founder of the Awards programme.

Open to bloggers, Instagrammers, Tweeters and YouTubers across Africa, the Awards have been divided into 36 categories including Fashion/Beauty, Sports, Political, Technology, amongst others, providing the opportunity for influencers on these platforms to be measured objectively against their peers, and duly recognised for their achievements.

Entries have already opened and would close on March 9 at midnight GMT+2 and results would be announced on April 16 via a Twitter ceremony, while the overall awards for Africa’s Top Blogger, Top Instagrammer, Top Tweeter and Top YouTuber will be announced on April 18 at a celebration hosted in Johannesburg, South Africa.

“As the competition grows, we plan to host the awards ceremony in other cities on the African continent each year, in recognition of the enormous influence that the online community has on news, lifestyle, media and marketing across the continent,” says Murray Legg, co-founder of the African Blogger Awards in a statement.

In order to participate, you would be required to register your blog, Twitter, Instagram or YouTube profile (or a combination thereof) on Webfluential (, a platform designed to quantify the reach, resonance and relevance of bloggers, Instagrammers, Tweeters and YouTubers with over 1000 active, legitimate followers. Evaluation of the entrants will be managed primarily through Webfluential;

  • Reach measures the size of an influencer’s audience (following) per social media network.
  • Resonance is a measure of how widely the content that an influencer shares reaches outside of their own community.
  • Relevance is a measure of the response from the influencer’s community in the form of likes, comments, retweets.

Winners in each category will receive a web banner announcing their achievement that can be personally-leveraged through their social network and a commemorative trophy.

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